Making Ideas Happen

We are passionate about making ideas happen. Digital DNA uses proven techniques and its partners' wealth of experience to help individuals and companies turn their ideas into real products and businesses.

Product Strategy

Focussing on the core features that solve the problem that has been identified is the basis for our approach to product strategy. Digital DNA guides companies through this process and ensures it is integrated with the business strategy.

Business Strategy

Using Lean Startup tools and methodologies, Digital DNA helps companies develop and execute business plans that provide a clear and focused framework for management, investors and employees.

Powerful Networks

Every great business and product needs access to networks of relevant people to be successful. Digital DNA has developed broad networks in digital media and data analytics in the US, the UK and mainland Europe.

What people think of DIGITAL DNA

David was a great business partner at The Filter. He had the right degree of passion, acumen and patience to work with a big company like Nokia, delivering great results for us. David understands how to deal with multiple stakeholders across different organizations, and gets the job done.

Ed Simnett

David was an inspiration to work with, always energetic, strategic, comfortable selling across different cultures, extremely competent and driven to get things done. He is also one of the most globally connected people I have ever worked with. If you need to access key individuals in a multitude of digital media companies he is the go-to resource.

John Lynch

David’s knowledge of the science, art and technology of media is exceptional. And his passion for innovation and amazing network of contacts make him a great ambassador for ‘all things new’ in this frenetic industry.

Matt Woods

I Worked with David at the The Filter for several years and found him an inspired and inspiring leader with more energy and enthusiasm than we could ask for. He has a huge knowledge and enthusiasm for the space and works with tremendous passion. Oh and he’s great fun too!

Mike Large
The team

About Us

The Digital DNA team blends sector expertise from digital media, data analytics and visualisation with experience in developing and delivering business, marketing and product strategies.

David Maher Roberts

Managing Partner

Combining 10+ years of digital media experience as Board Director at Future with 5+ years of data experience as CEO of The Filter. Passionate and excited about making ideas happen. David is a Non-Exec Board director for a number of startups and he is the Digital Sector Champion for Invest Bristol and Bath.

Ingrid Maher Roberts

Founding Partner

15 years of HR, Finance and Admin experience in not for profits (Big Issue) and local government. Ingrid looks after all of Digital DNA’s finances and admin.

Abby Frear

Business Consultant

Abby qualified as a Chartered Accountant with Anderson and Deloitte, and spent 7 years working in accountancy and recruitment in Sydney before returning to the South West where she runs Business Operations for startups and has been building the TechSPARK network.

Tom St John

Data Visualisation Consultant

Tom St John is an expert in real time data analytics and visualisation. He is the CEO and Founder of Kontexto and Monitr and provides Digital DNA clients with solutions to the most complex data visualisation challenges.